Agrégateur de flux

With its traditional markets less reliable, Brazil sees immense potential in Southeast Asia's growing economies.

A stronger future for coffee starts by strengthening the places and communities where that journey begins. Credit: Edgardo Ayala/IPS

By Boubaker Ben Belhassen
ROME, Sep 30 2026 (IPS)

Imagine your morning coffee. You smell the aroma as steam rises from the cup. It wisps and swirls, thins, then disappears. You lift the cup to your mouth. The first pure joy of the day.

That coffee may have begun beneath shade trees in Ethiopia, on a Colombian hillside, in Viet Nam’s highlands or among the coffee farms of Brazil. Long before it reached your cup, someone planted and tended the trees from which it came. Then came the harvest. Ripe cherries were picked with care, and the coffee began a journey that would carry it far from the place where it was grown.

Building a stronger future for coffee therefore begins where coffee itself begins: with productive and resilient farms, open and transparent markets, and greater economic opportunity in producing countries

Few agricultural products connect people across such long distances. Coffee is among the world’s most widely traded commodities. Coffee supports the livelihoods of up to 25 million farmers worldwide, while millions more people participate in the economic activity created along the coffee value chain.

Coffee’s extraordinary global reach has created livelihoods and economic opportunities across continents. It has also connected millions of small producers to a market in which shocks can propagate quickly. Building a stronger future for coffee therefore begins where coffee itself begins: with productive and resilient farms, open and transparent markets, and greater economic opportunity in producing countries.

International Coffee Day is a moment to celebrate what coffee has made possible. It is also a moment to ask what its future will require.

Recent years have shown why. International coffee prices have experienced large fluctuations as weather has affected production in major producing countries and supplies have tightened. Droughts, frosts and excessive rainfall can disrupt harvests, while pests, diseases, rising costs, geopolitical tensions and shipping delays can add further pressure.

That exposure is amplified by the concentration of production in relatively few places. Brazil and Viet Nam together account for nearly half of global coffee production, while five countries supply around 70 percent of global coffee bean exports. With such concentration, a shock in one major producing region can quickly reverberate far beyond it.

Those shocks are transmitted unevenly through coffee value chains, with producers generally more directly exposed to fluctuations in international prices. The answer is not to prevent prices from moving. Markets respond to changes in supply and demand, and prices will inevitably rise and fall. Greater resilience therefore depends on strengthening the capacity of producers and producing countries to adapt and respond when conditions change.

The first priority is production itself. Coffee farming must remain productive and competitive while adapting to changing conditions. More resilient farming systems, innovation and technology, effective management of pests and diseases, and better tools for managing risk can help stabilize production and incomes and boost investment in the future of the crop.

Transparent markets and timely information are essential. Better and timely information on crop conditions, stocks, trade flows and prices reduce uncertainty and help producers, governments and businesses understand changing market conditions and adjust sooner. At a time when disruption in one major producing region can affect markets around the world, international cooperation and greater transparency become even more important.

Stronger production and better markets provide the foundation. But there is also an opportunity to create more economic value from the coffee that producing countries already grow.

The bean’s economic journey is far from finished when it is harvested. Coffee is processed and transported, then may be roasted, packaged, branded, distributed and eventually sold to consumers. Each stage requires investment, expertise and enterprise, while creating opportunities to generate additional economic value.

Much of the coffee produced in low- and middle-income countries is exported in raw form as green beans for processing and distribution elsewhere. Coffee therefore often enters international trade relatively early in its economic journey, leaving opportunities for producing countries to develop more economic activity around the later stages of the value chain.

Where commercially viable, improvements in quality can help producers reach different and potentially higher-value markets. Processing can create additional economic activity, while certification and branding can provide further scope for upgrading within coffee value chains. The opportunities will vary across countries, and investments should focus on areas in which producers and businesses can compete successfully.

Greater resilience in coffee production and greater economic opportunity around what happens after it is produced are complementary ambitions. Productivity, innovation and risk management can strengthen the productive foundation of the sector. Transparent markets can help participants respond to changing conditions. And commercially viable upgrading can broaden the economic opportunities created around the crop.

Realising these opportunities requires cooperation across the coffee value chain. Producers, traders, processors, roasters, retailers and governments perform different roles in moving coffee from the tree to the consumer. International cooperation, market transparency, innovation and investment can strengthen those connections and support a coffee sector that is more productive, competitive, resilient and sustainable.

Coffee already demonstrates what international trade can achieve. A crop grown by millions of farmers, predominantly in low- and middle-income countries, reaches consumers across the world and sustains economic activity throughout its journey. The next opportunity not to miss is to strengthen this connection while creating more economic possibilities in the places where coffee is grown.

Tomorrow morning, the journey begins again. Steam will rise from your cup. Somewhere far away, coffee trees will be tended and another harvest prepared.

The journey from crop to cup already connects millions of people around the globe. A stronger future for coffee starts by strengthening the places and communities where that journey begins.

Boubaker Ben-Belhassen is Director of the Markets and Trade Division at the Food and Agriculture Organization of the United Nations (FAO)

Excerpt:

Stronger farms and better markets can build a more resilient coffee economy

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