Defence`s Feeds

What Is Mobile Marketing? Mobile marketing is becoming more and more popular as businesses are becoming aware of how smartphones are almost always within arms reach. In the UK, 7 out of 10 people own a mobile phone so if you’re not using SMS marketing then you’re likely missing out. Mobile marketing allows you to quickly create, send and have your message read by your customers within minutes. The speed at which the text message is sent & received means you can utilise mobile marketing for quick sales, provide new company updates & to increase ROI and client retention.

Most people who own a smartphone check their messages and emails in the morning so from a marketing perspective it’s paramount to make full use of mobile marketing.

So why use mobile marketing?

• Instant Deliverability
• Flexible Platform
• High open rate
• High conversion rate
• It’s an opt-in method
• SMS marketing is affordable
• SMS are short, quick and very personal
• Create a free mobile site

The other advantage of utilising mobile marketing is that iPhones are getting bigger, iPads can have a Simcard & be linked to your messages so soon people will be using their mobile device for the majority of their activities giving you a huge timeframe to contact them via SMS.

Once you have the mobile numbers of your subscribers you can reach them within seconds and have the majority of them open your message as statistics show 8/10 text messages are opened. Best of all GraphicMail makes it easy for you to implement…

Creating Your Text Message

Within your account you can easily create your text message by clicking on Mobile (tab at the top) >> SMS/Text Messages >> Create or Edit (to edit an existing one). You can then use the SMS/ Text Editor to input the text message you’d like to send. If you go over the 160 character limit then it will use an extra credit when sending.

Sending Your Text Message

Once you have created your text message, you can send it by clicking on ‘Send SMS/ Text’ >> Send to List. Within this section you can choose the mailing list you’d like to send to, select the SMS/ Text message and then click the button ‘Send to List’.

View Your Campaign Results

Once your bulk text message has been sent, you will then see detailed statistics showing sent, received, clicks and more. This can be viewed by clicking on Reports & Statistics (tab on the left) >> Delivery Reports, you can then select your send and view the statistics from it.

As mobile marketing is instant and as it has a higher open rate it gives you a great opportunity to communicate with your clients helping you build a relationship with them.

Americas

General Electric won a $101.5 million contract modification, which procures 21 T408-GE-400 turboshaft engines and associated engine, programmatic and logistics services in support of CH-53K King Stallion Lot Five low rate initial production aircraft. The King Stallion is the premier heavy-lift helicopter ever built by the United States government. It is an all-new heavy-lift helicopter that will expand the fleet’s ability to move more material more rapidly. That power comes from three new General Electric T-408 engines, which are more powerful and more fuel efficient than the T-64 engines currently outfitted on the CH-53E. The T408 gives the CH-53K helicopter the power to carry a 27,000-pound external load over a mission radius of 110 nautical miles in hot weather conditions, nearly triple the external load carrying capacity of current aircraft. Work will take place in Massachusetts. Estimated completion is in December 2024.

The US Navy has moved one step closer towards integrating the High Energy Laser with Integrated Optical-dazzler and Surveillance (HELIOS) laser weapon system on an Arleigh Burke destroyer by taking delivery of the first system. A recent demonstration by Lockheed Martin and the Navy showed that the laser power achieved was in excess of the 60 kW requirement. Lockheed Martin completed the Critical Design Review and Navy Factory Qualification Test milestones in 2020, demonstrating the value of system engineering rigor and proven Aegis system integration and test processes on the way to delivering operationally effective and suitable laser weapon system that meets the Navy’s mission requirements.

Middle East & Africa

The Islamic Republic of Iran Navy (IRIN) commissioned its largest vessel in the form of IRINS Makran (441). The Makran is a tanker converted into a multipurpose naval vessel. It has been fitted with 20 mm and twin 23 mm anti-aircraft guns in six raised emplacements, and a 12.7 mm heavy machine gun on each of its bridge wings. It was shown with what appeared to be a land-based anti-ship missile launcher under camouflage netting on its flight deck. Iranian media reports quote Rear Admiral Hossein Khanzadi, the commander of the Islamic Republic of Iran Navy (IRIN), as saying the Makran will be able to embark six to seven helicopters.

Europe

French drone maker Parrot will build 300 small drones for the French Army under a five-year contract. The ANAFI USA drones weigh 17 ounces, have a battery-powered fight time of up to 32 minutes and typically carry cameras, including thermal cameras, for day and night observation capabilities. Capable of fitting in a soldier’s hand, the drones have been sold internationally, including to US government agencies, and police and fire departments. The French defense ministry announced the contract on January 13. The cost was not announced.

Raytheon UK won a $200 million contract to improve the Royal Navy’s training, it announced on Wednesday, part of a $1.3 billion transformation of the nation’s navy. According to a statement, the British subsidiary will “provide the Royal Navy with transformative technology, training and learning solutions over the next 12 years.“ Led by the London-based outsourcing and professional services company Capita LLC, a consortium of companies will transform and modernize the Royal Navy’s shore-based training at 16 sites across Britain.

Asia-Pacific

India’s Cabinet Committee on Security approved the procurement of 83 indigenously designed Tejas Light Combat Aircraft (LCA) for the Indian Air Force (IAF), including 73 Mk 1A fighters and 10 Mk 1 dual-seat trainers. The Indian government’s Press Information Bureau (PIB) announced that same day that the CCS, which is headed by Prime Minister Narendra Modi, cleared the acquisition of the aircraft for $6.2 billion along with work on the design and construction of related infrastructure for $164.3 million. The LCA Mk 1A, which was designed by the government-run Aeronautical Development Agency and will be built by state-owned Hindustan Aeronautics Limited (HAL) in Bangalore, is still under development.

Today’s Video

Watch: The U.S Navy to Test HELIOS Laser Weapon System!

Recurring “Falcon Virgo” Exercise for Washington D.C. Trains Airspace Control and Restriction. Operation “Falcon Virgo”, a planned air defense exercise over the U.S. national capital region, will take place on Jan. 14-15 and again on [...]

The post NORAD Conducts Planned “Falcon Virgo” Air Defense Exercise Over Washington D.C. Area. appeared first on The Aviationist.

In December it was also announced that the S-70 Okhotnik drone was tested in flight with captive air-to-air missiles in the fighter role The Russian next-generation Unmanned Combat Aerial Vehicle (UCAV) Sukhoi S-70 Okhotnik (Hunter) [...]

The post The Russian S-70 Okhotnik UCAV Struck Ground Targets With Unguided Bombs During Weapons Testing appeared first on The Aviationist.

Americas

Boeing won a $1.7 billion contract modification for Lot Six production of KC-46 aircraft, subscriptions and licenses, and G081 flat file. The contract modification provides for the exercise of an option for an additional quantity of 12 KC-46 aircraft, data, subscriptions and licenses, and G081 flat file being produced under the basic contract. According to Boeing, this is the sixth production lot of the tankers and is designed to bring new capabilities and operational flexibility to the Air Force and other customers. The KC-46 is a multirole tanker, designed to refuel allied and coalition military aircraft compatible with international aerial refueling procedures. It is also equipped to carry passengers, cargo and patients. Work will take place in Seattle, Washington. Estimated completion is in April 30, 2023.

Container Research Corp. won an $11.5 million deal, which provides for the procurement of up to a maximum quantity of 275 V-22 Mission Auxiliary Tank System storage containers for the Navy, Marines, Air Force and Foreign Military Sales customers. The V-22’s fuel system is integrated into the wings and fuselage. The basic configuration consists of five tanks, the two feed tanks, two forward sponson tanks and the right aft sponson tank. This is the standard MV-22 configuration. The CV-22 adds four additional tanks in each wing. Both variants can carry additional auxiliary tanks in the cabin for self-deployment or ferry missions. The following table lists the number and capacity of each tank. Work will take place in Aston, Pennsylvania. Estimated completion is in January 2026.

Middle East & Africa

Cyprus and the United Arab Emirates signed their first military cooperation agreement as Cyprus seeks to bolster relations with nearby countries in the Middle East. Cyprus already had military agreements with Egypt, Israel and Jordan, and its armed forces hold training exercises with the forces of those countries. The nation also has signed a deal to help train Lebanon’s army. Cyprus’ Defense Ministry said in a statement that the agreement with the UAE foresees the holding of joint military maneuvers, training programs and consultations on expanding operational cooperation.

Europe

The Greek parliament will be voting on a deal worth $3 billion to buy 18 Rafale fighters from France. Debate has started and will conclude by the end of the week. Defense ministers from France and Greece are expected to sign off the deal for six new and 12 second-hand fighters this month. For the purchase and maintenance of six new and 12 used Rafale jets, Greece will spend 1.5 billion euros this year, about 400 million euros annually in 2022-23, 67 million euros in 2024 and 34 million euros in 2025.

British hovercraft builder Griffon Hoverwork has delivered new 995EDs to Hong Kong and Estonia. The deals have seen two eight-meter-long 995EDs made for the Hong Kong Marine Police and one for Estonian Border Guard. In total seven 995ED hovercraft have been built and sold since the model was unveiled at the ExpoNaval trade fair in Chile in 2018 with clients ranging from the Malaysia Marine Department to private customers. The 995ED entry price is around £650,000 with plenty of options, and the craft has capacity for eight people or up to four stretchers or any combination up to a maximum payload of just under a tonne making it suitable for a variety of roles. Top speed is 30 knots at full ‘all up weight’.

Asia-Pacific

Kyodo News reports that the core team to develop Japan’s next fighter has formed and the team will eventually grow to have up to 500 members. Japan has plans to domestically develop a sixth-generation F-X stealth fighter that can keep China’s increasingly capable air force at bay. A development timeline foresees construction of a prototype in 2024, with a first flight to follow in 2028.

Today’s Video

Watch: Will the Greek Rafale be Superior to the Turkish F-16?

The French data analytics company Saagie has recently discreetly taken

The French data analytics company Saagie has recently discreetly taken

Americas

Haight Bey & Associates won a $35.9 million deal for for AN/TMQ-53 Tactical Meteorological Observing System contractor logistics support. The TMQ-53 is a portable, automated weather station that can take observations in up to one minute intervals, enabling flying missions around the world. The AN/TMQ-53 collects weather data, that includes wind speed and direction, temperature, humidity, cloud height, precipitation and lightning. The data it produces can be utilized by a weather observer in the field or by the Air Force Weather community using satellite communications. Work will take place in West Haven, Utah and is expected to be finished by July 2027.

The director of expeditionary warfare in the Office of the Chief of US Naval Operations has disclosed a plan to bring a containerized anti-ship missile system to the San Antonio Class amphibious transport dock. Maj. Gen. Tracy W. King said one system will be deployed to a ship within 12 months to let the Navy and Marines “play around with it” before deciding how to field it. He added that the RGM-184 Naval Strike Missile (NSM) is a leading contender.

Middle East & Africa

Israel Aerospace Industries (IAI) said that it has completed shipment of several hundred WindGuard radar systems to Leonardo DRS Land Systems for the US Army’s Abrams tanks. Nearly 400 of the ELM-2133 systems are to be integrated into the US Army’s Abrams tanks as part of the Trophy active protective system. In Israel, the combat-proven radars are installed in the IDF’s Merkava tanks and Namer armored personnel carriers. The WindGuard is a state-of-the-art, phased array radar which continuously scans the surrounding area in search of anti-tank threats, including rockets, guided missiles and anti-tank shells. Once a threat is detected, the system tracks it and instructs the countermeasure system to intercept and neutralize the threat before the platform is hit. The WindGuard has proved its effectiveness in multiple combat operations after becoming operational in 2009 as part of the Trophy system, IAI said.

Europe

Spanish company Escribano Mechanical and Engineering has been awarded a contract to further develop a swarming system for unmanned aerial vehicle (UAV) applications that will enable these vehicles to autonomously carry out most tasks. The main role of the Long Range Intelligence and Security System (LISS) will be intelligence, surveillance, target acquisition, and reconnaissance (ISTAR) missions. The system under development by the company based in Alcalá de Henares is made of the swarm architecture and of a series of unmanned air vehicles of different types, two of them already flying.

Asia-Pacific

Raytheon Missiles and Defense won an $8.5 million contract for procurement of long lead material in support of Standard Missile-2 (SM-2) Foreign Military Sales production requirements to include all up rounds, instrumental kits, engineering services and spares.  This contract involves FMS to Korea, Denmark, Netherlands, Spain, Taiwan and Japan. The Standard Missile-2 (SM-2) is a fleet-area air defense weapon that provides anti-air warfare and limited anti-surface warfare capability against today’s advanced anti-ship missiles and aircraft. With a range of 90 nautical miles and an altitude of 65,000 feet, the SM-2 is an integral part of layered defense that protects naval assets, giving warfighters greater operational flexibility. Work will take place in the Netherlands, Texas, Arizona and is expected to be finished by March 2023.

A Philippine Navy team will be heading to the United States this quarter to inspect the C-12 transport aircraft that the service intends to buy. PN public affairs office chief Lt. Commander Maria Christina Roxas made this remark when sought for comment on reports that the Navy is planning to acquire the aircraft from the United States via its Excess Defense Articles (EDA) Program for the NAW. It was reported earlier that the Naval Air Wing intends to buy up to eight aircraft that the US is selling off as Excess Defense Articles.

Today’s Video

Watch: Exercise Black Stratus- Marines train to operate AN/TMQ-56 tactical meteorological support system

The Monthly Highlights publication provides an overview, at a glance, of the on-going work of the policy departments, including a selection of the latest and forthcoming publications, and a list of future events.
Source : © European Union, 2021 - EP

Impact of Military Education on Battlefield Success

Officials in Afghanistan say they are investigating last week's counter militancy airstrike that reportedly killed at least 18 civilians, including women and children.

Commander of the Islamic Revolution Guard Corps Navy (IRGCN) said the IRGCN is quite prepared for defending the borders, flag and the integrity of Islamic Republic of Iran, warning that if any country intended to violate Iran's borders, or pose any threat to the Islamic motherland, they will face a severe response, like they did on Jan 11, 2015.

Late last week, Iran's Islamic Revolutionary Guard Corps (IRGC) unveiled a new top-secret underground missile base located near the Gulf coast, which was touted by IRGC Commander-in-Chief Hossein Salami as something that would help "boost the country's deterrence power".

The spokesman for the Atomic Energy Organization of Iran (AEOI) says the nuclear body will implement technical aspects of a law approved by the Iranian Parliament to counter unilateral sanctions imposed by the United States on Tehran to their full extent.

Spokesman of the Atomic Energy Organization of Iran (AEOI) Behrouz Kamalvandi said on Monday that the organization will in a technical move implement the law of strategic measure passed by the Iranian parliament to remove the sanctions regardless of how the executive rulebook is written.

If Washington wants to get back to the nuclear deal of 2015 with Iran, it must first lift all the sanctions it has imposed on the Islamic Republic, says a senior advisor to Leader of the Islamic Revolution Ayatollah Seyyed Ali Khamenei.

Director General of the International Atomic Energy Agency (IAEA) Rafael Grossi says the revival of a 2015 nuclear agreement reached between Iran and major world powers must happen within the coming weeks.

The International Atomic Energy Agency's director general, Rafael Grossi, warned on Monday that the world was running out of time to have Iran recomply with the nuclear deal.

Iranian Foreign Minister Javad Zarif has discussed the recent detention of a South Korean-flagged tanker in the Persian Gulf at a meeting with South Korea's First Vice Minister of Foreign Affairs Choi Jong Kun, the Iranian Foreign Ministry said on Monday.

Central Bank of Iran (CBI) Governor Abdolnasser Hemmati says he expects South Korea to be serious on the issue of Iranian funds blocked in the East Asian country over US sanctions or expect repercussions in bilateral ties.