In the most dramatic shift in local politics for a generation, the party won around 677 council seats across England according to early results – more than any other party – and gained control of several councils for the first time.
They also secured multiple mayoral positions, further cementing their newfound influence on the national stage.
And in Runcorn and Helsby – a former Labour stronghold – Reform won a Westminster by-election by just six votes, the narrowest margin since the Second World War.
But is this a true reflection of national sentiment? Or a political mirage?
The success of Nigel Farage’s Reform Party can be neither denied nor ignored. But it must be understood in context.
Local elections are often marked by low turnouts and protest votes. In Runcorn and Helsby, only around 15% of the electorate voted for Reform. That’s hardly a national mandate.
Reform’s online presence and media attention far exceed its actual share of the vote. In a general election context, with higher turnout and broader scrutiny, the picture could look very different.
Polling paints a different picture.
Consistently, surveys show that a majority of Britons now believe Brexit was a mistake. Support for rejoining the EU exceeds opposition, particularly among younger voters and professionals. The public mood is shifting – but that shift is not yet reflected in party politics.
The truth is, Brexit supporters have done what pro-Europeans have not: Built a coordinated, media-savvy, emotionally resonant campaign.
Farage has dominated the airwaves for years, with a message that is simple, repeated, and amplified. Reform’s rise is the product of that persistence. Meanwhile, the pro-EU side remains fragmented, underfunded, and largely absent from mainstream political discourse.
We have the facts, but we’re not telling the story. We have the public gradually moving our way, but we’re not offering a compelling, united vision to channel that support.
And I say this not to criticise others, but to speak plainly.
I’m just one journalist, working without the backing of any political party or organisation. I’ve been posting articles, videos, and graphics on this topic for over a decade. And I’m far from alone – many others are working tirelessly to present the case for EU membership.
But it’s not enough.
What’s needed now is a coalition of voices – campaigners, creatives, economists, and everyday citizens – who believe Britain’s future lies in Europe and are willing to say so, publicly and proudly. To challenge Reform and the forces behind it, we need more than scattered voices.
We need a coordinated, professional, long-term campaign to present the alternative: a hopeful, forward-looking vision of Britain’s place in Europe and the world.
We cannot change the past – but we can shape the future. If Reform’s rise tells us anything, it’s that the appetite for change is real. The question is: will we leave that hunger to be filled by anger and division? Or will we finally work together to offer a better way forward?
The choice, and responsibility, is ours.
Reform is loud. We are quiet. That’s the real problem.
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Next AFET committee meetings will be held on: