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Turning Point: Energy’s New World

Foreign Affairs - jeu, 09/04/2015 - 17:50
Oil and the New Reality of Supply and Demand

by Daniel Yergin, James Burkhard, and Bhushan Bahree

Daniel Yergin is Vice Chairman, IHS and author of The Quest: Energy, Security, and the Remaking of the Modern World. James Burkhard is Vice President and Bhushan Bahree is Senior Director at IHS.

Over recent years, the price of oil has stayed near $100 a barrel. That price reflected a balance between a massive surge of new supply from North America and disruptions and geopolitical tensions that curbed supply elsewhere. That balance was a precarious one, and in recent months, it has toppled—and dramatically so. The oil price is now recalibrating to the new reality of supply and demand. But in a break with decades of prior practice, this is occurring without a formal agreement among OPEC members to adjust supply. At the OPEC meeting of last November, the exporting countries decided not to cut production. This historic pivot removed the price support that had been fundamental to the global oil market for several decades. When OPEC handed over “responsibility” to the market, the price decline turned into a rout.

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The low oil price will have a significant impact on the oil and natural gas industry, consumers, the world economy, and the position of individual countries. World economic growth will, on balance, get a sizeable boost. But oil and gas companies, the service companies, and oil exporting nations will all feel the pain. Weakening fundamentals are at the root of falling oil prices. Global supply growth was running ahead of demand growth. Something had to give. We expect that lower prices will lead to only modest increases in demand due to structural changes in the global market and pricing policies in many countries. Growth in world oil demand is unlikely on its own to accelerate sharply enough over the next few years to reduce the supply overhang. Importantly, the growth in Chinese oil consumption has slowed with the slowing of China’s economy. But we project that global GDP will grow steadily, though not spectacularly, and that will lead growth in world oil demand to increase from 0.9 million barrels per day (mdb) in 2014 to 1.3 mbd in 2016.

On the supply side, OPEC has said it will maintain groupwide crude production at 30 mbd, despite low prices. Indeed, we anticipate that OPEC crude production will actually rise next year. Given that, unless there are new supply disruptions—always a possibility—non-OPEC producers will be the ones to bring market fundamentals back into equilibrium. While a good part of the short-term adjustment will fall on North American supply, the effects will be felt around the world.

Lower prices will force many operators to cut their spending on exploration and development, which will lead, over time, to reductions in output. Production of U.S. tight oil—that is, oil produced by hydraulic fracturing—will be affected more by lower prices than conventional production. The United States has emerged—inadvertently—as the world’s new swing producer.

U.S. oil output at the start of 2015 was more than 1 mbd higher than one year ago, which represents sensational growth. And growth will continue, due to commitments already in place. But by late 2015 and early 2016, reduced investment in exploration and development will begin to have an impact on U.S. production. Companies are already scaling back activities to match their reduced cash flow; and highly leveraged firms will face major challenges. According to IHS’s Performance Evaluator, U.S. output will continue to grow until around the middle of this year, at which point output will flatten out. This development will rebalance world oil supply and demand and provide a foundation for a potential oil price recovery. While Canada will add about 450,000 barrels of new oil sands supply in 2015 and 2016, thereafter we expect production growth there to slow as well. And outside North America, cancellations and postponement of projects to maintain or enhance production will reduce non-OPEC supply over time. In all, non-OPEC production, which grew by nearly 2 mbd in 2014, is expected to grow by only 1 mbd in 2015. After being in shock for a few weeks, the global oil industry started to redo its budgets to reflect the new, more uncertain pricing environment. Companies are cutting budgets by 15 to 30 percent—or more. Service companies will be under great pressure to reduce their costs. Companies will reevaluate new projects, and many will be delayed or postponed. The lower prices for oil-indexed liquefied natural gas (LNG) will pose challenges for new LNG projects.

The new pricing environment will be especially difficult for countries seeking investment to develop oil and gas resources. It’s no longer a seller’s market for nations with oil resources. If countries want to attract investment, they will have to revise their fiscal regimes and local content regulations to be more competitive. And that will require recalibration of expectations, not only for governments but for citizens as well.

 

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What is Happening to China’s Demand for Energy?

by Xizhou Zhou

Xizhou Zhou is Senior Director and Head of China Energy at IHS and a lead author of IHS’s China Energy Watch.

With the “new normal” of slower economic expansion, energy consumption in China is entering a period of decelerating growth. This is after a decade of phenomenal increase. “Go to China” was the mantra for many energy companies around the world as China furiously built new supply projects and looked for new resources.

Many players are asking a very different question today: “What happened to China’s insatiable appetite?” With oil demand growing at half the rate of the past decade and electric load increasing at the lowest rate since the turn of the century, many firms that have targeted China as a promised land—and the key market—are feeling anxiety.

A very much justified anxiety.

The long lead time needed to complete many large energy supply projects—oil refineries, coal mines, power plants, and liquefied natural gas (LNG) facilities—means that some launched during the era of exuberance are just being commissioned now. The demand conditions under which these projects had been planned, just a few years ago, have fundamentally changed.

Deceleration and structural adjustment of the Chinese economy

Underpinning the deceleration of growth in energy demand is the economy. China’s previous investment-led model of growth is giving way to domestic consumption drivers. Indeed, investment is no longer the main engine of China’s growth; consumption accounted for more than half of GDP growth in 2014. The “growth at all cost” approach—often driven by government-led investment—is now being replaced by a brand new “economic dashboard” for official assessment that includes 40 variables across eight fields, including economic structure, the environment, and quality of life.

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With two of the three GDP drivers, investment and exports, slowing substantially, overall growth was down to 7.4 percent in 2014, lowest since 1990. But Beijing appears content with this change in direction and has refrained from any large-scale stimulus similar to the one issued in 2009. The prime minister has even modified the official growth rhetoric in public speeches from the decade-long motto of “relatively high growth” to “medium-high growth.” IHS Economics expects China’s growth to slow further to 6.5 percent in 2015 and 6.7 percent in 2016.

Weakening oil demand exacerbating global crude supply glut

Oil demand is responding to macroeconomic trends, with fewer incremental barrels absorbed by China in recent years. By contrast, between 2001 and 2011, China’s oil demand doubled to reach more than 9 million barrels per day (mbd). The growth was so massive that it accounted for over half of the incremental increase in global oil demand during that period. Oil producers around the world counted on growing demand from China, and China delivered—at least for a decade.

Since 2011, however, growth of oil demand has weakened greatly, expanding at only 4 percent annually instead of the average rate of 8 percent during the prior decade. Industrial fuels (diesel, fuel oil, naphtha) were chiefly responsible, due to the deceleration in industrial and investment growth. Slower growth in China’s oil demand is a key reason behind the precipitous fall in global crude prices. IHS Energy expects Chinese oil demand to grow at only 3-4 percent over the next few years.

Record low power demand growth threatening power plant utilization

To meet burgeoning demand that grew on average 12 percent annually between 2002 and 2011, China’s power generation capacity tripled, making the country’s electrical system the largest in the world. Power consumption growth since 2011, however, has averaged only 6 percent per year, as economic growth slowed and industrial demand dramatically decelerated. The investment-to-consumption shift in China’s economy hits power demand especially hard, as industry accounts for 70 percent of the electricity consumed in the country. This relatively slow growth in power demand will continue.

Meanwhile, substantial new capacity additions are still coming online. In particular, so many new hydro projects are under construction today that those slated to enter service in the next four years alone would be sufficient to supply the electricity needs of the entire country of Mexico.

The decisions to invest in these large projects were made more than half a decade ago, when power consumption in China was still growing at double-digit rates. But approval and construction took 5-6 years. These projects’ entrance into service is now expected to lead to lower average utilization hours for China’s power generation fleet, as overcapacity appears. The implications for power producers, equipment manufacturers, and fuel suppliers will be significant.

Great turbulence in the coal market as coastal demand and imports peak

Nearly three-quarters of China’s electricity is generated from coal, so it is no surprise that slowing growth in power demand spilled over into the coal sector. What was a surprise, however, was the extent of the decline; 2014 was the third successive year of oversupply in the Chinese coal market and the most serious to date.

For the first time this century, Chinese coal consumption and raw coal production both dropped in 2014. In light of a concerted policy drive to curb air pollution in coastal cities, it appears that coastal China’s coal demand and the imports that serve it have both peaked and are now in long-term decline.This was unthinkable only a few years ago and has sent shock waves through the coal industry.

Thousands of mines are facing cuts as prices have fallen precipitously from a high of over RMB 840 ($130) per ton in 2011 to less than RMB 500 ($80) today, a drop of more than 40 percent. IHS Energy expects prices to remain at this low level for several years, leading to more mine closures in and outside China.

Natural gas: Can China absorb the upcoming wave of LNG supply?

Back in 2010, China was in desperate need of more natural gas, as demand outpaced domestic supply. China’s national oil companies thus went out and signed many long-term contracts for liquefied natural gas (LNG). Today, these commitments are starting to deliver, with more than 20 million tons per year of contracts scheduled to commence in 2015 and 2016.

There are now questions whether China can indeed take up all this new gas supply as demand weakness starts to emerge for the first time. During the summer of 2014, for example, spot LNG imports into China dried up, in an environment of sinking prices. Spot prices this winter, usually a peak demand season, were reported to be less than $10 per million BTU, from as high as $20 several years ago. The LNG industry is shifting decidedly from a seller’s market to buyer’s market.

Yet even as LNG prices trend downward, coal remains the cheapest fuel in China. Despite rising environmental concerns and some coal-to-gas switching, end-user energy prices continue to be a concern for a government that is very sensitive to social stability. These concerns may act as a ceiling on how much China can take from the global LNG market even with a lower oil price.

What’s life after the super cycle?

A full decade of robust demand growth and high commodity prices made many forget the cycles the energy industry is prone to in its history. The super cycle of the past decade propelled China to become one of the most important drivers in the global energy system. Because of that, China’s demand deceleration and the associated energy oversupply in the country are of particular importance for the world. The outlook in China now is for slower growth in oil demand, decreased coal-fired power plant utilization, overcapacity in coal mines, and reduced appetite and higher price sensitivity for imported gas.

While many of these trends pose investment risks, they also create potential opportunities, such as investment in long-distance power transmission lines that could unlock cheap coal and hydro resources in western China, coal conversion technologies to turn cheap coal into methane or petrochemicals, and the possibility of procuring cheaper gas in the global market by non-national oil companies. Furthermore, after a decade plus of rapid growth, China’s base of energy demand is many times bigger, so even a slower rate of growth nonetheless produces large increases in incremental demand. This means new supply will still very much be needed.

 

CERAWeek 2015: The New Geopolitics of Energy video series

Carlos Pascual and William Burns on Iran, Part 1
Carlos Pascual and William Burns discuss the Iran Nuclear Deal: the prospects for the Middle East and the World (Part 1)

 

Carlos Pascual and William Burns on Iran, Part 2 Carlos Pascual and William Burns discuss the Iran Nuclear Deal: the prospects for the Middle East and the World (Part 2)

 

US Secretary of Energy Ernest Moniz
Moniz discusses the Future of the North American Energy Powerhouse

Angela Stent
Carlos Pascual and Angela Stent discuss Russia and its relations with the West.

 

This section was prepared in conjunction with CERAWeek 2015, the world’s premier conference on the energy future.Monday, April 20, 2015schp_IHSCERAWeek

Die Fehler der israelischen Linken...und wie sie zu reparieren sind

Crisisgroup - mar, 07/04/2015 - 12:38
Benjamin Netanjahu hat das Rennen um das Amt des Premierministers nicht allein durch seinen zielgerichteten Wahlkampf gewonnen. Es war wohl ebenso wichtig, dass sein Konkurrent Jitzchak Herzog von der Arbeitspartei es nicht schaffte, eine politische Vision zu formulieren, die als wirkliche Alternative gesehen wurde. Israels schwächelnde Linke wird auch in Zukunft der Wahlverlierer sein, solange sie nicht erkennt, dass sie tiefgehende Verbindungen zu einigen der religiösen, ethnischen und nationalen Wählerschaften des Landes aufbauen muss.

A good deal: How both sides can sell the Iran nuclear agreement back home

Crisisgroup - mar, 07/04/2015 - 10:58
The agreement reached between Iran and the P5+1 (France, Britain, China, Russia, the United States and Germany) on the key parameters of a Joint Comprehensive Plan of Action is an important step forward. Now that the parties have overcome major hurdles for sealing the deal, however, they need to worry about selling it to skeptics back home. This is particularly true for Secretary of State John Kerry and Iranian Foreign Minister Javad Zarif.

21st Century Warfare (II)

German Foreign Policy (DE/FR/EN) - mar, 07/04/2015 - 00:00
(Own report) - Today, NATO's "Very High Readiness Joint Task Force" (VJTF), with its significant contingent of German troops, will launch a series of maneuvers to prepare for its role as "Spearhead" in the alliance's future war operations. A first "performance test" will be conducted until Friday, followed by the two-part "Noble Jump" exercises. The training will focus on alerting the elite troops and on their rapid relocation within NATO territory, with the official objective being to prevent "terrorists" from advancing onto the territory of an allied country and provoking a "government crisis." The culmination of this year's maneuvers will be the "Trident Juncture" exercise in September. Twenty-five thousand soldiers are expected to participate, training for a war of intervention in a fictitious country at the Horn of Africa. The western troops will not only be confronting a guerilla army but will also encounter chemical warfare, food insecurity, and have to channel population displacements. According to NATO, "lessons" have been learned from the military operations in Afghanistan and the "contemporary conflicts" such as in Ukraine.

نامه سرگشاده به مذاکره کنندگان ایران و گروه پنج بعلاوه یک

Crisisgroup - ven, 03/04/2015 - 12:21
ما مایل هستیم مراتب تقدیر خود را به مذاکره کنندگان چین، اتحادیه اروپا، فرانسه، آلمان، ایران، روسیه، انگلیس، و ایالات متحده آمریکا برای تلاش های خستگی ناپذیرشان از مهر ماه 1392 تا به امروز که منجر به دستیابی به چهارچوب برنامه جامع اقدام مشترک در روز 13 فروردین 1394 شد، ابراز داریم.

Diplomatie, retenue militaire et patience sont les seuls remèdes pour la Libye

Crisisgroup - ven, 03/04/2015 - 11:55
« L’Etat islamique » (EI) médiatise avec beaucoup d’habileté les atrocités qu’il commet, poussant les Etats à réagir dans l’émotion. Après l’Irak et la Syrie, c’est maintenant la Libye qui est concernée. La décapitation de 21 chrétiens égyptiens a conduit l’Egypte à bombarder des camps d’entraînements sur la côte libyenne et à lancer une offensive diplomatique auprès du Conseil de sécurité des Nations unies (ONU) pour qu’il autorise des opérations militaires. Les exemples assez peu concluants de l’Irak et de la Syrie –sans même évoquer la campagne de l’OTAN en Libye de 2011 – devraient pourtant faire réfléchir : bombarder ne peut pas tenir lieu de stratégie politique, d’autant qu’en Libye, pays majoritairement sunnite, l’EI ne peut se nourrir des mêmes revendications sectaires qui l’aident en Irak et en Syrie.

With Shi’ite militia victory over Islamic State in Tikrit, Iraq still loses

Crisisgroup - ven, 03/04/2015 - 11:42
Here is a new Iraqi paradox: whatever progress the Shi’ite Muslim-dominated Baghdad government makes against jihadi insurgents occupying large swathes of north-western Iraq, it is simultaneously undermining what is left of the Iraqi state, whose frailty and malfunctions created the environment in which jihadism was able to surge in the first place.

Open Letter to Iran’s and the P5+1/EU3+3’s Nuclear Negotiators

Crisisgroup - jeu, 02/04/2015 - 22:46
We would like to recognise the nuclear negotiators representing China, the European Union, France, Germany, Iran, Russia, the United Kingdom, and the United States for their unwavering endeavours since October 2013, which have led to agreement on the framework for a Joint Comprehensive Plan of Action, announced on 2 April 2015.

Iran Nuclear Talks: A Landmark Achievement, Yet a Long Road Ahead

Crisisgroup - jeu, 02/04/2015 - 22:23
The International Crisis Group applauds the 2 April agreement on a framework for a Joint Comprehensive Plan of Action reached between Iran and the P5+1/EU3+3 (the five permanent members of the UN Security Council plus Germany). This achievement is a triumph of multilateral diplomacy and a testament to the seriousness of purpose, patience and persistence of the negotiators involved in this process.

CrisisWatch N°140

Crisisgroup - mer, 01/04/2015 - 17:20
March saw significant improvements in resolving longstanding conflicts, particularly in Myanmar and Colombia. However, Yemen’s political crisis tipped into all out-war, and fighting increased again in South Sudan following suspension of the peace talks. In Africa, election-related tensions worsened ahead of Burundi’s June presidential elections, while renewed international support to Guinea-Bissau gave a lift to political stability and reform. In a significant development for West Africa and beyond, Nigeria witnessed, for the first time in its history, the ousting of a ruling party through national elections, with Muhammadu Buhari’s victory in the 28 March presidential elections.

2014 : le soft power à dure épreuve




Article publié dans la revue L'ENA hors les murs n°447 L’année 2014 fut particulièrement difficile pour les partisans du soft power, qui soutiennent encore que l’influence, la coopération, l’échange, ou l’attractivité culturelle, restent les meilleurs moyens de défendre ses intérêts, lesquels seraient désormais des intérêts de milieu, c'est-à-dire une cogestion responsable, pacifique et « gagnant-gagnant » de la société mondiale par ses principaux acteurs. On vit en effet, cette année, le grand retour de notions aux consonances autrement moins rassurantes : fait accompli militaire (à l’est de l’Ukraine), révision des frontières (en Crimée), usage paroxystique de la violence (avec Daech), montée aux extrêmes (à Gaza), revendications territoriales et nationalismes (en Mer de Chine du Sud), et au final l’invocation de l’intérêt de possession(« ceci m’appartient », au nom de la géographie, de l’histoire, de la religion, de la démographie ou encore de la culture). Des acteurs aux contours fort différents et qui ne sont liés entre eux par aucune « Internationale » occulte (comme la Russie de Vladimir Poutine, le gouvernement israélien de Benjamin Netanyahu, le Hamas, Daech, le régime syrien de Bachar al-Assad, Pékin, peut-être également la nouvelle Turquie d’Erdogan) ont mis en pratique ce que d’autres soutiennent dans le discours (comme beaucoup de Républicains aux Etats-Unis, des diplomates français, japonais ou issus d’Europe centrale et orientale), à savoir que l’usage de la force reste la meilleure garantie de sécurité. Il serait simpliste de réduire cette dynamique au triomphe d’un quelconque complot néoconservateur (auquel il serait par ailleurs étrange d’assimiler les décideurs russes ou chinois). On verra plutôt, dans ce qu’il faut bien qualifier de retour de l’approche réaliste, plusieurs origines.La première provient de la perception – juste ou erronée – d’une crise du leadership américain dans le système international. Les « lignes rouges » évoquées mais non suivies d’effets en Syrie, ont fait douter certains alliés de l’Amérique (comme en Europe orientale ou en Asie). l’incapacité à relancer le processus de paix au Proche-Orient ou à imposer l’arrêt de la colonisation à l'Etat hébreu ont donné le sentiment à d’autres qu’ils devraient désormais prendre seuls leurs intérêts en main. Les analyses (trop ?) subtiles du président des Etats-Unis sur les limites de l’outil militaire (« Just because we have the best hammer does not mean that every problem is a nail »), sa réponse à la situation ukrainienne par la mise en place d’une pression progressive sur Moscou, la war fatigue qui saisit la société américaine depuis l’aventurisme des années 2000, ont déclenché des paris sur la passivité de Washington (également en proie au shut down, au sequester et à quelques autres bizarreries d’outre-Atlantique). Le moment était venu de profiter d’une perte de crédibilité de la garantie de sécurité américaine. Ainsi a-t-on pu penser à Damas que le champ était libre pour se maintenir dans le jeu politique régional, à Moscou que personne n’entrerait en guerre pour soutenir l’Ukraine – pas plus que pour la Géorgie en 2008 -, ou dans le « Califat » d’Abou Baker al-Baghdadi, que les Etats-Unis ne reviendraient à aucun prix en Irak. On vit même certains alliés de l’Amérique – la France sur les dossiers iranien et syrien, le Canada ou l’Australie sur d’autres – se faire plus intransigeants que Washington, en réaction à cette situation.Les Etats-Unis ne portent pas seuls la responsabilité de ce retour (des autres) au hard power, étatique ou non étatique. En refusant d’assumer clairement le jeu de la prise de responsabilité internationale, les politiques étrangères des concurrents potentiels, en particulier celles des émergents, ont contribué au « brouillard stratégique ». Intransigeante dans son environnement géographique immédiat, la Chine se mêle peu des tensions plus lointaines, autrement qu’à travers sa préoccupation pour l’accès aux ressources. Au moins jusqu’à l’arrivée au pouvoir de Narendra Modi, le géant indien produisait peu de vision mondiale. Le Brésil désormais sans Lula semble ne pas poursuivre avec la même intensité ce qui était tout de même l’amorce d’une ambition Sud-Sud dans les années 2003-2011. Dans ce vide (auquel l'Union Européenne participe bien sûr bruyamment), la Russie tente sinon la reprise en main de son ex-« étranger proche », du moins l’envoi de messages intraitables sur le rapport de force qui régit cet espace. A Islamabad, à Ankara, au Caire, à Ryad mais aussi à Séoul, à Tokyo, à Berlin, on revoit sa politique étrangère (et parfois de défense) en fonction d’un monde devenu illisible, apolaire ici (en Afrique ?), bipolaire ailleurs (en Asie, tant le face à face Washington – Pékin hante les esprits), ou encore multipolaire dans les rapports de force économiques. Surtout, on sait dans les zones grises de la planète que nulle combinaison de puissances ne viendra imposer, comme au temps de la guerre froide, une supervision concertée au Sahel, ni aux confins du Nigéria, ni en Mésopotamie, ni dans les territoires palestiniens, ni dans les zones tribales frontalières du Pakistan et de l’Afghanistan. Les entrepreneurs non étatiques de violence, du Hamas à Boko Haram, y ont donc eux aussi le champ libre.Enfin, les instruments du soft power eux-mêmes, dont on attendait beaucoup, ont contribué davantage à l’inquiétude, à la division, à l’exacerbation, qu’à la régulation, à l'intégration ou à l’harmonisation. Les médias globaux, nouvelles technologies de communication, techniques de diplomatie publique, réseaux sociaux, en fait de « brave nouveau monde » ou de « démocratie cosmopolite » (pour reprendre l’expression de David Held et Daniele Archibugi dans les années 1995), ont produit d’abord la guerre des images (entre les chaînes globales américaines et arabes par exemple), le recrutement en ligne de jiahdistes et autres candidats à l’action violente, l’affaire snowden, les scandales des écoutes de la NSA et la multiplication de cyberattaques, qui ont perturbé à la fois les relations autrefois plus codifiées entre puissances rivales, et les relations de confiance entre alliés.Le soft power est-il mort en 2014, quelque part entre l’Ukraine, Gaza, l'Irak, la Syrie, le Nigéria, Pyongyang et les îles Diaoyu / Senkaku ? Probablement pas, et ce pour plusieurs raisons. D’abord parce que l’usage de la force démontrera un peu plus encore ses limites dès l’année prochaine. La Russie a commencé de payer économiquement le prix de sa crispation ukrainienne. Israël a vu une fois de plus  (après le Liban en 2006, Gaza en 2009 puis 2014) son entreprise militaire asymétrique aboutir à un isolement politique croissant. Les entrepreneurs de violence comme Daech, AQMI ou Boko Haram, terrorisent mais ne construisent pas. Les puissances étatiques qui s’opposent à eux à l’aide de l’outil militaire (comme la France et  les Etats-Unis) ont admis que ce seul levier ne se suffirait pas à lui-même, et qu’une action internationale concertée, empreinte de reconstruction d’un pacte national avec l’aide d’acteurs de la société civile, serait incontournable. Ce sera bien le cas – parfois sur le temps long – au Mali, en Centrafrique, en Afghanistan, en Palestine ou en Irak. Enfin, l’agenda de l’année 2015 sera riche en défis transversaux ou globaux, qui se joueront sur le terrain du multilatéral. La poursuite de nouveaux formats de concertation plus ouverts (comme le G20), la poursuite de cycles de négociations importants, depuis les enjeux commerciaux, les partenariats intercontinentaux (TTIP, TPP…), ou bien entendu la conférence sur le climat qui se tiendra à Paris en novembre-décembre, seront autant d’occasions pour le soft power de reprendre la main après une séquence plus brutale (ce qui ne signifie pas qu’il n’y aura pas de nouvelles crises). Reste que les derniers mois ont mis en lumière un fossé inquiétant entre « ceux qui croyaient au soft et ceux qui n’y croyaient pas ». Les premiers sont d’abord occidentaux, et l’on parie beaucoup, ces derniers temps, sur leurs hésitations. L’absence criante des émergents à leurs côtés est l’un des traits marquants de la scène internationale actuelle. L’Inde, la Chine, le Brésil ou bien d’autres en ont pourtant les moyens, mais explorent encore timidement cette piste, soit par manque de conviction, soit par dépendance à un sentier plus culturellement empreint de hard power. Entre les instituts confucius ou l’organisation de Jeux Olympiques (en 2016 au Brésil), il faudra plus que la K-Pop pour changer la donne. Mais seule la conversion des géants du sud à la course mondiale à l’influence, à la séduction, à la coopération, à l’implication dans la gouvernance et la gestion des défis globaux, permettront au soft power, clef de la régulation pacifique, de passer pour autre chose que de la faiblesse.

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